Ladybugz Interactive Agency creates websites for early-growth global biotech companies, but we approach each through a custom lens. We harnessed our expertise of websites for biotech companies to create a website for Genome Insight that is competitive within their industry, but completely catered to their needs.
Our Lead UI/UX designer and our content manager worked in tandem with the client to outline their needs and understand their target audience. Using our proprietary agile process, they iterated Genome Insight’s new website to the client’s satisfaction.
Some highlights of the website include a subtle homepage animation showcasing whole genome sequencing. The website is colorful, but not overly bright, just enough to deliver a pleasant visual experience while learning more about this biotechnology. Genome Insight is committed to transforming precision care by leveraging advanced algorithms and data. It uses a personalized patient experience to enhance the customization of its breakthrough technology.
Genome Insight reached out to our digital agency to create a new website for their global biotech company. They needed two versions – one for their Korean audience and one for their international audience.
For each version, they needed to highlight their expertise in whole-genome sequencing. The unique challenge, however, was that international laws required that certain aspects of the website be hidden in different countries.
Genome Insight offers genome sequencing to patients around the world, as well as research services for scientists. This new genomics website had to offer a separate user experience for patients, healthcare providers, and potential partners in clinical institutions and the research and pharmaceutical fields.
Additionally, this website needed to demonstrate the expertise of their international team that spans the United States, Korea, and Hong Kong.
Ladybugz Interactive Agency creates websites for early-growth global biotech companies, but we approach each through a custom lens. We harnessed our expertise in websites for biotech companies to create a website for Genome Insight that is competitive within their industry, but completely catered to their needs.
Our Lead UI/UX designer and our content manager worked in tandem with the client to outline their needs and understand their target audience. Using our proprietary agile process, they iterated Genome Insight’s new website to the client’s satisfaction.
Some highlights of the website include a subtle homepage animation showcasing whole genome sequencing. The website is colorful, but not overly bright, just enough to deliver a pleasant visual experience while learning more about this biotechnology. Genome Insight is committed to transforming precision care by leveraging advanced algorithms and data. It uses a personalized patient experience to enhance the customization of its breakthrough technology.
