Our web design agency’s digital marketing success story starts with a pandemic. One that caused many to leave jobs or shift the nature of their work. That’s where Ladybugz’s leading lady, Lysa Miller found herself. So, she created a company where digital experts could weather the demands of the pandemic (especially at home) and enjoy the flexibility of gig work with the security of an office job.
Ladybugz Interactive started in the Fall of 2020 with Lysa Miller freelancing for women-owned and local growing businesses. Miller put her digital marketing and relationship-building chops to work, making her own web design and search marketing company a top priority.
“Many business owners make the mistake of not doing their marketing first,” says Miller. “But as a web design and digital marketing company, I had to focus on what I know best to grow our agency.”
Not wanting to build another agency, a few of Miller’s freelance clients urged her to start over and to do what she was doing for them, for others. So she did.
Within a few months, inquiries increased and Miller had no choice but to start the company by hiring Frank Pereira from Providence’s Ten12Design in late October. From there, Ladybugz continued to grow over the next year. We are now a team of 19 experts specializing in niche verticals for early growth companies in biotech, B2B, education, and non-profit. We’ve launched over 40 websites in our first two years and are servicing a clientele of more than 50 support and 10 digital marketing clients.
Ladybugz also works with Boston area legacy brands to up-level their traditional marketing efforts helping them navigate these fluctuating and unpredictable times.
An Impressive Team of Digital Marketing Leaders With Decades of Online Experience
Finding amazing team members wasn’t that hard and it’s a crucial piece of our digital marketing success story. The pandemic had hit most freelancers relatively hard and Miller offered some seasoned experts an opportunity of a lifetime.
The ability to grow with Ladybugz along with keeping the option to still work in their freelance firms as they desired. In the end, Miller felt like these experts brought so much value to the table. With a shortage in the workforce, this model suited our agency just fine.
Most of the team now represent the company exclusively, but the agency still slides contractors the perfect direct client when needed to let them fine-craft their skills on non-agency projects. The team consists of digital specialists in web design and development, brand building, web support, SEO, social media, online marketing, and more.
Digital and Creative Leaders Paving A Local Web Design Agency’s Success
Agency Mama Bear of Strategy and Growth
Lysa Miller oversees Ladybugz’s overall growth, focusing on business development, demand gen, strategy, and operations. Lysa has worked in digital marketing for more than 20 years and understands how to create long-term success in an ever-changing online environment.
Web Services Director and Fun Video Guy
Frank Pereira is a graphic designer and WordPress content implementation specialist. He manages computer networking systems and oversees layout designs that go above and beyond client expectations.
Creative and Branding Leader
Morgan Kropa has worked with companies to perfect their digital online branding for more than a decade and a half. She understands the importance of businesses identifying and honing their brands online to ensure real-world results.
Growth Leader
Aya Lanzoni leads our digital marketing team with project management and strategy. She keeps our digital marketing clients growing and happy. As a highly organized team member, Aya keeps deadlines in place and manages an awesome team of rockstars.
COO Extrodinaire
Billie Kenyon is dedicated to customer success and is constantly coming up with innovations and improvements that benefit both the Ladybugz team and the clients they serve.
User Experience Dream Team
Leanne Kennis, Alison Sullivan and our excellent designer, Ryan Kohler pair up to guide clients as they work to identify their digital voice, especially early-growth companies. The combined expertise makes for the perfect design, messaging, and user experience that flows together perfectly. A recent example of such a success story is Paradigm4’s new website.
Social Media Rockstar
Crystal Daher’s expertise is in digital marketing, social media, and SEO implementation. A beautiful new website means nothing if nobody can find it online, and Crystal ensures that Ladybugz clients’ content ranks highly in web and social media searches.
Content Ranking Queen
Amy Westebbe is referred to as the agency’s secret weapon when it comes to ranking content. Amy is the voice behind many of our client’s highly engaging (and ranking) content. Our SEO team works with Amy to craft topics and website content that will read and rank.
Online PR & Events Maven
Meet Ola Patykowski our public image coordinator. Ola is the creator behind our social media reels and video promotions. Ola also helps clients with the same. In addition, she manages our Ladybugz awards, events, and media opportunities. Secretly she is our agency’s stylist.
Visual Storyteller
Wherever you find a Ladybug event or PR opportunity, you will also find our company photographer, Lis Rock, documenting it. Lis helps us tell our story through photo-journalism capturing real moments we can share with our friends and fans.
A custom interactive and iterative process (Agile!) for a successful website launch
The team at Ladybugz Interactive has created a unique method to help early-growth companies identify their digital voice. This agile process allows clients to get custom WordPress websites designed, developed and launched in just 8 to 12 weeks. Afterward, Ladybugz continues to work with clients to ensure the long-term success of their digital strategies. Learn more about all of the digital marketing professionals at our web design and digital marketing agency.
Focusing our web design sights on growing companies in biotech and beyond
Throughout Ladybugz Interactive’s inaugural year, we have carved out a niche for ourselves in digital marketing for biotech companies, specialty education and non-profit organizations, and B2B and B2C companies. We specialize in affordable but high-quality service for early-growth companies, with a focus on woman-owned and minority-owned businesses.
See our impressive portfolio to learn more about the digital marketing strategies that Ladybugz has implemented for our clients.
Our boutique digital agency gets featured in the online media (over and over.)
We specialize in helping clients tell their stories through digital marketing. Like any business, Ladybugz has its own story, which has been featured in print and on podcasts.
A November 2021 article from the MetroWest Daily News highlights how Ladybugz from a one-woman show to one of the top agencies in the Boston area. When the pandemic required companies of all kinds to increase their digital presence, The Ladybugz team was there for clients who didn’t even know where to begin.
For those who want to hear our digital marketing success story for themselves, we’ve been featured on the popular podcast The Resilient Entrepreneur twice. The first time, Lysa and host Michelle Mercier discussed how to block out the noise in your life, both personal and professional, to focus on success. The second time, Miller shared her advice on building strong relationships to grow your business.
For an in-depth look into our digital marketing success story, read our feature on Cloudways.com, a managed cloud hosting platform that features a blog with advice from industry experts. In this 2020 interview, Lysa shared the origins of Ladybugz, the team’s creative process, and her definition of customer success. She also highlighted the diverse clientele of Ladybugz Interactive, how the team has shifted during COVID-19, and how to balance personal and professional brands online.
For more expert advice and insight into the Ladybugz creative process, see the full list of publications that have highlighted our work in the world of digital marketing.
Continuously Named a Top Boston Web Design + Digital Marketing Agency
Ladybugz Interactive has been recognized time and time again for our work helping dozens of companies create and maintain a strong digital presence.
Ranked 2023’s Top Creative Agency in the USA on Clutch.co and The Manifest, proves the agency’s hard work is highly coveted and recognized in the industry.
Ladybugz Interactive was also named one of the Women-Owned Agencies to Watch Out for in 2021 by Agency Vista, a network of more than 46,000 marketing agencies.
Clutch.co, a leading B2B research company, named Ladybugz Interactive one of the Top Global Creative & Design Firms of 2021 as well as one of the Top-Ten Women-Owned B2B Web Design and Digital Marketing Agencies. Ladybugz continuously receives perfect 5-star reviews on this platform.
Most recently, Ladybugz was named as one of the Top Web Design Agencies in New England as well as one of the Best Boston Marketing Agencies by Agency Spotter, a site that uses customer reviews and data to help clients find marketing services worldwide.
As Our Agile Digital Agency Evolves, Our Commitment to Our Clients Remains the Same
While helping clients expand their digital presence, Ladybugz Interactive is expanding our physical presence in Boston and beyond. Our studio in Hudson provides a space for creative services – namely photography, video production, and podcasting – allowing our talented team of full-time staff and freelancers to exercise their skills and go above and beyond for clients. Additionally, the Ladybugz Interactive Boston Seaport office provides a central meeting point for digital marketing clients across the greater Boston area.
As Ladybugz Interactive continues to evolve in 2022, we remain committed to our mission of providing high-quality digital marketing to local, early-growth companies at an accessible price. We will continue to bolster women/minority-owned businesses and focus on diversity. Hand in hand with this goal is Ladybugz Interactive’s commitment to supporting freelancers by providing regular work in a people-first environment.
If your New Year’s resolution includes growing and maintaining a strong digital presence for your business, contact us to see what our award-winning digital marketing team can do for you.
