Our Boston web design agency has taken “Gold status” for an award-winning healthcare website design. A healthcare website design for the University of Pennsylvania, Perelman School of Medicine, has been honored with the Gold Horizon Award from Horizon Interactive Awards.
We are honored to receive this award and are delighted to share the details of this project and award. We attribute our continued success to our incredible team of designers and writers, our collaborative process, and our relationships with our incredible clients.
See the award-winning healthcare website design here
PEACE aims to help bridge the critical gap in care during early pregnancy
A UPenn Medicine women’s healthcare company came to our agency to build a new website to introduce their revolutionary women’s healthcare vision to the world. Their team formed a flexible, evidence-based model for PEACE (Pregnancy Early Access Center) clinics that help bridge the critical gap in care during early pregnancy. They established that they needed a website that would visually and through its messaging communicate the problem — the lack of care available to women within the first 8 weeks of pregnancy when most complications arise, including miscarriage, and the financial burden it places on our system — the solution, which is PEACE clinics, and a guide to help others start their clinics and join their mission to transform the standard of early pregnancy care.
About the Horizon Interactive Awards
Today, the Horizon Interactive Awards is among the most prestigious awards in web design and creative media. It promotes the best websites, web site design, online ads, print media, and mobile applications. The judging panel comprises volunteer industry professionals with diverse media backgrounds. The Horizon Interactive Awards have received thousands of applications from all over America and internationally.
What does a successful healthcare website look like?
A successful healthcare website contains elements that all help create a powerful story with a clear problem, solution, and action. Strong imagery, videos, and infographics with engaging headlines and supporting copy help create a clear vision for your healthcare company. To be named the best healthcare web design, your website should be easily accessible, action-oriented, and customized for your target audience and their needs.
UPenn Medicine’s PEACE website does this effectively with a bright-colored palette that complements the images, portraying a feeling of hope and care. The imagery and graphics align with PEACE’s mission and goals, and the messaging clearly states the problem, solution, and action steps for clinicians and organizations. In addition, the PEACE Toolkit guide contains detailed information in a user-friendly way that helps clinicians and organizations start their PEACE clinics.
What were the unique challenges of this project, and how were they solved?
The goal for PEACE was for people to use their guide to set up a clinic. They needed an educative and empowering website to inform and inspire people working in this field to see the gap in care and start a clinic to help bridge the void so that women no longer have to suffer through early pregnancy complications like lonely miscarriages or emergency room visits.
The robust guide, the depth of information for the user, and the website’s overall design solved these challenges. The website features interactive graphics that allow users to engage with the site seamlessly and get all the information they need. The messaging and graphics not only inform but also inspire, with a focus on making sure women are receiving the help and support they need within the first few weeks of pregnancy.
Who was responsible for the project?
Our team of experts at Ladybugz Interactive Agency partnered with PEACE to understand their vision so that we could bring it to life. Our writers brought awareness to the problem and solution to help clinicians and organizations set up PEACE clinics. The team had many collaborative meetings with PEACE, discussing and implementing many ideas.
One idea that stood out was the story from a podcast PEACE’s leading doctor created. This occurred during our meeting, and the message was so powerful that it was used on the About Page. It included the full podcast’s audio and the transcription in an excerpt. This elevated the About Page because it included a real-life patient story with true emotion and struggle, closing in on the need for PEACE.
What were the results of the project?
The result of the project was a custom WordPress website with beautiful design, messaging, and information that clearly states the problem, solution, and action steps for clinicians and organizations. Our design and content team created a positive and bright palette. This complimented images and videos to portray a feeling of caring for women in the early pregnancy stages. The imagery and graphics also portray the feeling of hope to align with PEACE’s mission. PEACE’s goal is to ensure women receive the help and support they need within the first few weeks of pregnancy.
A detailed guide (the PEACE Toolkit) was added to the site to help clinicians and organizations start their PEACE clinics. This is the primary call to action for the website, and the guide is easy to access and action-oriented. It contains custom infographics that help organize and format the large amount of information on the page. It is very interactive, containing toggles and dropdowns to keep it simple for the user. Although it presents itself concisely and minimally, it contains extensive information useful for clinicians and organizations.
If you are looking for an award-winning healthcare website for your organization, our experienced team can help your company.
