Headwall is a growing hyperspectral manufacturing company that, in recent times, has acquired other companies. With those companies comes an expansion of the services the manufacturer offers. Headwall offers two main product lines, one for industrial inspection and another for remote sensing. With that, remote sensing is the main focus of the website, and the company wanted to change that to target two different audiences and better highlight its industrial inspection products. The website was built within the past two years, and the company wanted to tackle this project without tackling a full website redesign. The company required new positioning and messaging for both products and an improved user experience to speak to both audiences.
Ladybugz Interactive offers the perfect to this solution. For growing companies requiring new messaging and user-experience “growth sprints,” are the perfect solution.
Headwall had previously worked with Ladybugz on a branding project and entrusted the team again to tackle this positioning and design challenge. The website redesign sprint involved redesigning and messaging the homepage and two inside main pages to focus on the two hyperspectral product lines. The homepage needed to be modernized with a new design and user experience. The current website’s homepage mainly focused on remote sensing, while the company wanted to highlight it equally its products are for industrial inspection. The homepage immediately focuses on hyperspectral at scale and directs users to produce for industrial inspection and remote sensing. The new messaging speaks to those audiences, and users can immediately find the products of interest or continue down the homepage to learn more about the company.
We worked closely with the Headwall management team to deliver a website homepage that uses punchy messaging, careful user-experience design, improved colors, images and calls to action to lead to new pages for each product line. The manufacturing website redesign “growth sprint” took about six weeks and was quickly designed, developed, and launched.
